NEW RELEASE
Dusk + Dawn are live.
Meet the two new BASED Body Lotion scents.
Best Sellers
1,000,000+ Men HAVE SWITCHED TO BASED
Join the BASED Revolution
Hear from the men who have elevated their
confidence & health by switching to BASED.
45,837+ Reviews
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Elijah Forcier
1.2M+ Followers
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Manuel Enrique
5.6M+ Followers
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
3.5M+ Followers
Featured Sets
Shower Duo
Texture & Hold Duo
Texture Essentials
Straight & Wavy Kit
Matte Texture Duo
Beachy Flow Duo
Full Skincare Kit
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TRANSFORMED 122,000+ MEN
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Ships Next Day
2-5 Day Delivery
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Ships Next Day
2-5 Day Delivery
Free US Shipping $30+
Free INTL Shipping $100+
Ships Next Day
2-5 Day Delivery
Free US Shipping $30+
Free INTL Shipping $100+
Why choose
Based?
No Parabens
No Sulfates
No Phtalates
Full Ingredient
Transparency
No Endocrine
Disruptors
Made in the USA
Others
GET YOUR ROUTINE
Your own free, tailored & personal
routine in less than 60 seconds.
GET YOUR ROUTINE NOW (60s)
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